Guides › The Contractor’s Google Business Profile Checklist
The contractor’s Google Business Profile checklist
A complete contractor Google Business Profile should have: verification done, the most specific primary category, accurate hours and service area, a real website link (not a social page), at least 10+ recent reviews, photos of real work, services listed individually, and consistent name/address/phone across the web. Profiles that check all of these boxes dominate the local map pack.
Verify and complete
Verification plus every field filled out is the baseline — incomplete profiles don’t rank.
Real website link
Use a real site, never a Facebook page (which violates Google’s policy and gets stripped).
Reviews and photos
Recent reviews and genuine job photos build the prominence that wins ranking and trust.
Consistency
Identical NAP everywhere online removes the confusion that suppresses rankings.
See exactly how your business shows up online — free, no email, ~20 seconds.
Run My Free AuditFrequently asked
How often should I update my Google Business Profile?
Add fresh photos and posts regularly and keep hours/services current — an active profile signals a real, operating business.
What’s the single biggest profile mistake contractors make?
Using a social page as the website link, or leaving the profile unclaimed and incomplete.